Virgin HD.jpgCable broadband ISP and TV network Virgin Media has today announced thelaunch of a new dedicated Ultra High Definition (4K UltraHD) TV channel, whichwill be exclusively available for Virgin TV Full House and VIP customers with aV6 set-top-box from Monday 17th September 2018 “at no extra cost“.

The channel will carry a mix of popular dramas, documentaries and concerts.Some of the example TV shows being touted are 'Start Up' with Martin Freeman,'Masters of Sex' starring Michael Sheen, 'Shut Eye' with Isabella Rosselini,'The Art of More' with Dennis Quai and political drama 'House of Cards'(Netflix users already get this), as well as wildlife and nature documentariesset in Zambia and Vietnam, plus music gigs from the Rolling Stones, Sting andImagine Dragons.

Virgin TV Ultra HD will begin to air on channel 999 andbroadcast at prime-time until the early hours. The channel will startbroadcasting from 8.20pm on launch night.

David Bouchier, Virgin Media's Chief Digital EntertainmentOfficer, said:

“With the launch of Virgin TV Ultra HDwe're giving our customers the ultimate entertainment viewing experience withmust-see shows in incredible, crystal-clear picture quality.

From epic dramas and stunningdocumentaries to the front row feeling of a rock concert, our customers willget closer to the action than ever before – with four times the picture qualityof HD. It really is the next best thing to being there.

We've shown some of this year's biggestsporting events in Ultra HD, such as the Champions League and Wimbledon finalsand we're now giving entertainment the Ultra HD treatment. It's all part of ourongoing investment to give our customers the best way to watch the best TV."

At present nearly two million Virgin TV customers already have a V6 boxin the UK, but if you're on one of the relevant two package types thenobviously you'd also need a 4K capable TV set in order to experience the bestquality content (otherwise the channel will simply downscale what it displaysto HD for older TV sets).

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