A new survey of over 6,000 adults in the UK, which was conducted by consumer charity Citizen’s Advice, claims to have uncovered that “up to” 1 million broadband customers “disconnected” their broadband ISP connection over the past year because the cost-of-living crisis left them unable to afford it.
The survey itself included 1,215 respondents known to be in receipt of Universal Credit (state benefits). Overall, some 6% of people claiming Universal Credit said they had stopped spending on broadband altogether, which compares to just 1% of respondents not on Universal Credit.
However, what’s not clear is where these people went (e.g. did they fall back to mobile data, stay disconnected or borrow a neighbour’s service?), although we assume that they must have found some sort of solution because the aforementioned survey was “conducted online“. Sadly, the survey didn’t dig into this, and so we’re missing some vital context.