Intelligent Content Networking

Executive Summary

The rapid growth of consumer Internet traffic, mainly due toincreased viewing

of video content via their broadband connections (known as ?Over-the-Top?

Video or OTT Video), is driving increased stress on serviceprovider networks

and business models. The frequency, duration, and resolution ofcontent

requests are increasing, which has a dramatic effect onbandwidth requirements.

As we enter into the era of Hyperconnectivity, more and moredevices

are accessing this rich content anywhere, and at anytime. Demandis accelerating

quickly as more content (for example mainstream movies and TVshows) is

becoming available and broader set of Internet-connected devicesare able to

access it.

The ability to manage the delivery of certain content types andreduce

bandwidth requirements over Middle Mile, core, and Internettransit networks

can improve profitability for service delivery. IntelligentContent Networking

reduces the strain on the network and improves the userexperience by serving

a broad range of popular, frequently accessed content closer tothe subscriber,

reducing service delivery and internet transit bandwidthrequirements.

Video Takes Over

From peer-to-peer downloads to online gaming, from instantmessaging to

email, from web to video the amount of internet traffic isgrowing significantly.

Video content is rapidly changing the composition of consumerinternet traffic

and is anticipated to make up nearly 60% of requests by 2014.The growth of

video will continue as subscribers? viewing habits change frombroadcast to

on-demand?at home and on mobile devices?and with higherdefinition

and increased availability of mainstream content, such as moviesand television

series, being offered via the Internet.

Is your network ready for next wave of Internet traffic?

The prevalence of IP-based video has greatly affected the makeupof the packets

traversing a residential internet connection which now includesmultimedia

content, communications, and data; it is the primarycommunications link to

many residences.



Operators and Users Win with Intelligent Content Networking

Irrespective of the type, OTT content puts significant stress onthe network

because it must traverse internet peering connections, corenetwork infrastructure,

Middle Mile connections, and finally the access network to bedelivered.

An individual subscriber?s request for video content, where auser is highly

utilizing their connection for a long period of time, has acompound effect on

the network as subscribers? linear-based requests areaggregated, causing

network congestion and sub-optimal quality of experience (QoE).

The traditional approach to address bandwidth growth, reducecongestion,

and ensure customer satisfaction is via incremental networkoverlays and

increased Internet transit capacity. This is effective toaddress bandwidth

requirements, but it?s not efficient from an economic standpointas overlays

drive additional CAPEX and OPEX. Considering that the averagerevenue per

user (ARPU) will stay static (if not diminish with increasedcompetition), this

continued investment fuels a divergence of cost and revenue,leading to less

profitable service offerings.

Secondly, as a subscriber?s internet connection usage grows morebandwidthintensive

with OTT and other sources of video, the experience willdeteriorate.

This is based on time to download and view content as well assystem response

times for control commands (play, pause, etc.). As expectationscontinue to

become more difficult to meet, more service complaints will belogged and

subscriber churn will increase as they move to competitiveservice offerings.

An alternative content delivery approach, that is beneficial toboth service

provider and customer, is needed. This approach will need todeliver content

effectively and efficiently, provide a high QoE for theend-customer, and limit

the service providers? requirements to augment the network.

Intelligent Content Networking at your service

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